WWE has a problem with crafting universally liked babyfaces. This is for a variety of mostly obvious and frustrating reasons, but the most annoying reason is dumb babyface syndrome. Dumb babyface syndrome is applicable whenever a babyface does something obviously stupid because they are the good guy and WWE thinks we are all morons and think like they act. Your favourite wrestlers that are babyfaces will ALWAYS lose because the heels need HEAT, for some indiscernible reason this strategy along with 50/50 booking are ubiquitous in modern WWE. As a result, the only way to be in any way successful in connecting with the contemporary WWE audience of cynical smarks is to be a heel.
If Alexa Bliss was a plucky babyface literally no one would care about her, she’s only relevant because she constantly goes over and retains the Raw Woman’s Championship, because she’s a heel. As a result, she gets constant television time and the audience sees her much more than Sasha Banks, Bayley or Ember Moon because they’re dumb babyfaces that constantly lose. Bobby Roode is a classic example of dumb babyface syndrome and how it can halt any momentum a talent has. Bobby Roode as a heel in NXT was one of the most over acts in the development system’s history, but on the main roster as a dumb babyface he’s dead in the water, constantly losing and having no emotional resonance with the crowd.
Therefore, Becky Lynch fans should rejoice at her recent heel turn, now she’ll constantly be booked smarter than Charlotte or any of the other suffers of dumb babyface syndrome on the SmackDown woman’s roster. She’ll likely go over at Hell in a Cell and go on a lengthy reign where she continues to get more and more over because of her constant victories, until they eventually turn her babyface and kill her momentum because of her overwhelming support from the audience. Look at Seth Rollins, his character currently has no direction and he’s only remotely over because he’s such a good worker. His positive crowd reactions were much more visceral when he was a heel because the audience didn’t cringe every time he made an obviously stupid decision. Ultimately, heels are booked to be crafty and manipulative, while babyfaces are booked to be generic, go-nowhere, dumb heroes and because of that only heels survive in contemporary WWE.